How to Warm Up a Cold Audience During the Summer So They Are Ready to Buy in September

Many course creators go quiet in the summer. And while taking a break is important, going silent for months can lead to a cold audience by the time you want to launch in September.

If you want your community to be ready and excited to buy when the time comes, now is the time to start warming them up.

Reconnect with Your Email List

Send at least one email a week during the summer. Share a short tip, story, or update about your course. It does not need to be long. Consistency matters more than length.

Make your readers feel seen, inspired, or entertained. The goal is to build trust and remind them you are here to help when they are ready.

Share Behind-the-Scenes Content

Use Instagram or your preferred platform to share what you are working on. Let your audience peek behind the curtain as you plan your September launch. Share ideas you are testing, mistakes you have made, or lessons learned.

This builds anticipation and helps people feel involved in the process.

Repurpose High-Value Content

You do not need to create everything from scratch. Take your best-performing blogs, reels, or emails and repurpose them into new formats. Turn a blog post into a carousel. Turn a video into an email. Reinforce key messages you want your audience to remember.

Ask and Engage

Use polls, question boxes, and engagement posts to learn more about your audience. What are they struggling with? What would they love to learn before September? Use their responses to fine-tune your messaging.

The more engaged your audience is now, the more responsive they will be during your launch.

Final Thoughts

Warming up your audience in the summer does not mean doing more. It means showing up with intention. A little consistency now leads to big momentum in September.

Want help creating your summer content calendar? Get in touch: https://www.justknowhow.net