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What course platform is better Kajabi or Udemy?

Kajabi Expert

Kajabi and Udemy are both popular platforms for creating and selling online courses, but they serve different purposes and cater to different audiences. Determining which platform is better depends on your specific needs, goals, and preferences. Here's a comparison of the two platforms to help you decide:

Course hosting and marketplace:

Udemy is a marketplace where anyone can create and sell courses. Udemy handles hosting, and payment processing, and provides access to its large user base. However, there is more competition, and Udemy takes a commission on your course sales.

Kajabi is an all-in-one platform designed for creators and businesses to build, market, and sell their digital products, including online courses. You have more control over your branding and pricing, but you are responsible for driving traffic and generating sales.

Customization and branding:

Udemy has a standardized course structure and limited customization options. You can't heavily brand your course or create a unique learning experience.

Kajabi offers more extensive customization options, allowing you to create a unique and branded learning environment for your students.


Udemy is free for course creators, but it takes a commission on course sales depending on the source of the sale (organic, paid ads, or instructor promotion).

Kajabi has a subscription-based pricing model with different tiers. While there are no commissions on sales, you'll need to pay a monthly or annual fee to use the platform.


Udemy is best suited for individuals looking to create and sell courses in a wide range of topics to a global audience.

Kajabi is ideal for creators, entrepreneurs, and businesses focused on building and growing their online presence, selling multiple digital products, and offering a more customized learning experience.

Marketing and sales:

Udemy provides a built-in audience and promotional tools like coupons and discounts. However, you have limited control over your marketing strategies and pricing.

Kajabi offers a comprehensive set of marketing tools, including email marketing, landing pages, sales funnels, and integration with other marketing platforms. You have more control over your marketing strategies, but you're responsible for driving traffic and sales.

In conclusion, if you want a platform with a built-in audience and don't mind limited customization and sharing revenue, Udemy might be a better choice. However, if you're looking for more control over branding, marketing, and pricing, and you're willing to invest in driving traffic to your courses, Kajabi may be a better fit.