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Course Marketing: 3 ways to offer your course

Just Know How Course Boutique

In today's fast-paced world, learning isn't just confined to brick-and-mortar classrooms. Instead, it's morphed into a myriad of exciting digital formats that can be accessed from anywhere, anytime. This is where course marketing pops in - shining a spotlight on the fun and creativity you've packed into your course. Whether you're dishing out wisdom through an audio course, video course, or live course, each style has its own charm. Let's chat about these different courses, their cool factors, and the importance of making your own!


Listen Up! The Magic of Audio Courses

For the busy bees among us, audio courses are a godsend! They're the multitasker's dream, letting you soak up knowledge while commuting, jogging, or even doing the dishes. If you're marketing your course, think of audio courses as podcasts on steroids – supercharged with educational goodness. They're easy to create too – you just need clear, compelling content. Great for language learning or motivational topics, audio courses are your ticket to an engaging, hands-free learning experience.


Lights, Camera, Learn! The Vibrancy of Video Courses

If you're more of a visual learner, video courses are your jam. They're a vibrant mix of presentations, animations, and even live demonstrations. It's like being in a classroom, minus the uncomfortable desks. Video courses require a bit more work - filming, editing, and such, but the payoff is a wider reach on platforms like YouTube or Coursera. And the best part? They're great for almost any topic under the sun. So, make sure your content is top-notch and watch your course come to life!


Real-time Revelations! The Connectivity of Live Courses

Want to foster a sense of community in your course? Live courses are for you. They offer real-time interaction, making learning more hands-on and discussions more engaging. Perfect for art workshops, programming, or fitness classes, live courses connect you directly with your students. They also keep you on your toes – always be ready with a plan B for those pesky tech glitches. But when it works, it's a blast – learning in the moment, together.


Platform, Onboarding, and Keeping Things Lively

Now, let's not forget the behind-the-scenes stars of any course – the platform you use, the onboarding process, and how you keep students engaged. When choosing a platform, think about who you're teaching. Is it easy to use? Can it handle the type of course you're creating? Platforms are your digital classroom, so pick wisely! 

Next up, onboarding. Remember your first day at school or a new job? Overwhelming, right? A warm, clear onboarding process helps students settle in and get started. It's your chance to make a great first impression, so make it count! 

Finally, keep the energy up throughout your course. Mix up formats, introduce interactive elements, and encourage discussion. Make your students look forward to each lesson. After all, learning is supposed to be fun!


Why Make a Course, Anyway?

Creating a course isn't just about sharing what you know. It's about creating an exciting learning journey, reaching out to people across the globe, and making a difference in their lives. Plus, from a business perspective, it's a great way to establish yourself as an expert, build your brand, and earn some bucks!

In a nutshell, course marketing is your shining beacon to the world. So, take a deep breath, pick your course format, and start creating a fun, impactful learning experience!

Stay tuned for more tips and tricks about course marketing. And remember, no matter what type of course you're creating, the real magic lies in the transformation you offer to your students.

Happy teaching!