Why You Need to be on TikTok To Grow Your Online Business

With over 1 billion users, the exposure businesses can get through TikTok is invaluable, particularly if your consumer base is Gen Z or a younger age demographic. If you want to get involved in course creation, consider starting a TikTok to expand your online business while finding new consumers, and building brand awareness.


TikTok For Course Creation Creativity

You may assume that TikTok is a run-of-the-mill social media platform, simply designed to share content with followers, but in reality, it’s so much more. This app is uniquely designed to allow content and course creators to share their ideas with a mass audience. If you inspire conversation, you’re likely to be rewarded with new followers and more engagement for your business. Many companies are seeing strong financial returns by utilizing the new generation's favorite app TikTok.


They offer a variety of features that help brands connect with their clientele. Duet, sitch, and even green screen features on the app have been shown to be emotional connectors between companies and clients. Through their For You Page, users of the app will be able to find your business's content. Due to TikTok’s algorithm, your course or business is able to reach interested parties who are likely to become paying customers.


Funnel Marketing On Social Media

If you’re focusing on a funnel marketing model, taking your ideal consumer from potential buyer to loyal customer, you should consider increasing your social media presence. Exposure is important to all course creators and brands, however, the most important aspect of exposure is targeted marketing. TikTok helps your business, course, and information get to the right people, who are likely to purchase your products. The more exposure your business has the more likely you are to see increased sales and brand awareness.


Why You Should Join TikTok Now

In 2022, TikTok is becoming one of the leading social media apps and even Instagram is changing its format to change with the times. TikTok offers a video-based approach that allows businesses to tell their story in a relatable and palatable way that helps consumers connect to the brand and share amongst their friends who may also be interested.



You can grow your course and or brand awareness through TikTok video features and educate a targeted audience who’s likely to engage with your product and or lessons. A bonus of the app is that not only does it attract new clients but higher-caliber employees for the company. Course and content creators have seen increases in their financial returns when using TikTok and the creativity of the medium allows for businesses to stay “on brand”. Through consistent use of the app, consumers can begin to feel connected to the company and look forward to the new content they put out.


Through TikTok, your online business will be able to reach more consumers, who are interested in your product and company.