It is almost time for the big reveal. You and your team have been working hard to launch your course content. You have been promoting on social media and working to build your email list and site engagement. Now, it is time to launch your product.
Obviously, you are going to be planning for blog posts and other marketing strategies to showcase the beauty that you have developed, but you also want to make sure that you have a great sales page. This page is what needs to inspire your website visitor to become a purchaser of your product.
When it comes to sales pages that convert, they share the following characteristics.
AN ATTENTION GRABBING HEADLINE
If you want potential customers to stick around to read more, a gripping headline that lets them quickly know what they are going to get and why it is a must-have is key. As we all know, first impressions are key. An excellent headline should not be vague but get right to the heart of what your target buyer is looking for. Also, this headline doesn’t need to be complicated. Simple and easy to understand is best.
Testimonials on your sales page can make the difference between making the sale and watching that person leave your site without making the purchase. People want a product that others in their field have vouched for. This social credibility is huge when it comes to your marketing strategy.
This is why it is also important for you or your virtual assistant to be a consistent presence on your business's social media channels. This will engage clients, encourage those testimonials, and get the word out about the relevant eLearning opportunities designed by you.
AN INSPIRING CALL-TO-ACTION
To close the deal, putting a call-to-action (CTA) button on your sale page is a must! Studies have shown that making the button a contrasting color to the rest of your page will make it stand out. Also, using a first-person point of view, rather than a second person increases conversion by up to 90%. Finally, including words like step-by-step and investment encourage people to pull the trigger and buy.
Visual appeal can get people excited about what you are selling. Including videos, mock-ups, charts, and other graphics is a good way to break up the monotony of web copy while providing a higher level of engagement.
CLEARLY SHOW INCLUSIONS
Potential customers will be much more likely to purchase your online course or other product when they know exactly what they are getting. Having a clear outline of course modules, workbooks, and bonus material will help to show the value of your product.
A great sales page is a key component in ensuring marketing success. We hope that this guide points you in the right direction to developing an engaging sales page that leads to excellent conversion rates for your venture. You got this! If you have doubts with your sales page, always feel free to plan a 30-min (free) strategy call with me and we walk over it together!