When it comes to building your brand, you want to do it right. Many business owners create their websites, build their email lists, and then wait around and hope their brand will grow. You need to put in the time to offer something more on your website than just the free content that any visitor can find. Creating engaging webinars for your site is a highly profitable way to turn your visitors into customers who will continue to return.
Every visitor to your brand's website is there because they see something of value within what you're offering. But many business owners are not capitalizing on that fact by not incorporating live-streamed webinars into their websites. If you want to be successful in selling your services or products online, then doing webinars is one of the best ways to turn your funnels and sales ads on social media into actual profit in your account.
Today, we wanted to discuss some things you can do to increase your webinars' conversion rate and really hack your profit acceleration.
Structure, structure, structure
One of the biggest rookie mistakes in doing a webinar for first-timers is that they'll feel they need to sell their attendees from the moment they start. Do not do this. Understand that every attendee who signed up for your webinar understands the value you offer. And the ones who actually showed up to the webinar are there to soak up that knowledge from you. So don't hit them hard with the sales pitch right at the beginning. If you do, you'll watch as your number of viewers quickly crashes down to zero. Take the time to offer them the value, coaching, and learning experience that they've come to have with you during your time together. Be sure that you do not mention the product you're selling or even any of the upsells until you near the end of your webinar. This way, you've built inherent value in the product by sharing your personal experience and knowledge and interaction with the attendees through questions and answers.
What you offer they cannot find anywhere else!
Remember that what you're offering your attendees is a scarce resource. There aren't many slots open for the master class. Or there are only 10 people who will receive the ability to participate in your deep dive program. Whatever the case may be for what you're offering, be sure that your attendees understand that they need to act now or forever lose the chance to participate.
Pick a topic people want to find answers to
This is a crucial part of ensuring the success of your website's webinars. By picking a topic that people struggle with, such as weight loss and dieting, you're going to find more success. Finding an intriguing topic that you know people want to discover the secrets to will be the ultimate hack to your webinar success.
Webinars are a crucial part of creating the success you've always dreamed of with your business.