One of the most common mistakes entrepreneurs make who function within the online space is offering too many options to consumers at one time, be that coaching, consulting, membership, live events, etc. This can overwhelm customers and hurt the chances of creating purchases and long-lasting business relationships. That’s why it’s a great idea for online entrepreneurs to start with digital courses. Digital courses can be a highly profitable business model that simplifies the experience for consumers and entrepreneurs while giving clients important information that makes their lives easier. Here, we’ll go over the 5 keys to starting your digital course.
1. Decide On Your Topic
The topic of digital depends on who your intended consumer is. Knowing your customers and clients and what their pain points or struggles are in life helps you create a course that’s the answer to their problems. However, the success of your digital course is about finding the balance between the consumer's challenges and your skills, knowledge, and expertise.
2. Consider Your Course’s Profitability
Once you know your topic, you want to find a way to market your course in a way that makes the audience feel it’s worthy of their money. After you discover who your ideal consumer is, explore what other products and courses potential customers have purchased, and for how much. You can use social media to find courses that have found success in the digital space and use them as a blueprint for your own.
3. Find A Creative Name For The Course
You want a title for a digital course that sparks engagement online, and excitement within your consumer base. Finding the right title for your digital course will help to make your consumer base eager to buy the product. It helps to utilize SEO tools such as the use of keywords in your course titles. Keywords are the words and phrases that are generally connected to your subject matter, and then can be found online. This helps boost your ranking on search engines and allows those who are looking for similar information to find your course.
4. Utilize Social Media
Start by finding Facebook groups that are filled with your ideal consumers and join them. This will help you see what they are interested in, what products they’re buying, and what books they’re reading. You can also use Instagram for polls on topics, making notes of who’s responding to the polls. The marketing of your course will be as important as the information you provide so don’t be afraid to do a deep dive on several social media platforms. Then, when the time comes, you’ll have the information you need to utilize funneling marketing, as you’ll already know about what’s happening on social media in regards to your topic.
5. Actionable Steps
Don’t get overwhelmed by trying to take on everything all at once. First make a list of ultra-actionable steps that you can take, and commit to completing these steps within the next week. You’ll see results by taking action which then creates momentum.
So go get planning, collect information, and decide on a topic!