Creating an online course is an amazing way to share your expert knowledge on a subject while turning it into a fruitful knowledge and eCommerce business. If you’re a course creator looking to share your unique comprehension of a subject, you’ll need to create a syllabus that is interactive, visual, useful, and practical for the audience. However, many course creators make simple and avoidable mistakes that hinder their ability to reach the right people and gain the consumer base necessary for creating a sustainable business. Here we’ll give you the three biggest mistakes when creating an online course, and how you can avoid them with Kajabi.
1. Not Understanding The Consumers Need For Your Course
Before you begin creating an online course, you must first research if there is a need. Course creators and educators can have the most in-depth understanding of a subject matter, but if there aren’t students who want to take the course, fail before they have even begun. Sometimes all a creator needs to do to make their course more marketable is to broaden or frame the subject in a more digestible way. For example, if your course is about saving on taxes for independent contractors, and it isn’t getting as much engagement as you’d like, you may need to reframe it as “financial success for the new year”.
2. Relying Too Heavily On Ads
Of course, having ads for your course is imperative to its success, but many creators aren’t active enough in other ways. Social media, podcasts, and other inventive ways to engage your audience are as important to building your consumer base as ads. When considering social media, consistency is key. Each social media platform rewards certain consistency differently, for example on Twitter you should be posting at least three times daily, whereas with Instagram a daily post will suffix. When you consistently post on social media platforms, they’ll feature your content higher on the feed and you’ll be better able to engage with your audience.
3. Not Providing Adequate Handouts In Addition To Your Course Lesson
Handouts are not only a tool for learning that aiding in understanding and comprehension of subject matter, but also give the audience something they can take with them after they complete the course. When we ask our consumer base to pay for online courses, they often subconsciously expect a tangible product, aside from the knowledge they’ll gain. Not supplying enough handouts can make a student feel cheated and make them less likely to recommend the course to others. Handouts can also serve as reminders for the class, and act as a calling card for your course when students pull them out later down the line.
Kajabi allows course creators to design a flow of information that gets to the right people who could benefit from your course. Through their email marketing, you can gauge the number of consumers who are in need of your expert knowledge. Kajabi helps course creators feature videos, podcasts, links to handouts, as well as their social media, all on one easy-to-use platform. This helps to boost engagement and create lasting clients for your course going forward. Many other platforms do this also, however as Kajabi is one of my favorites I mostly take Kajabi as an example!