There are many things to consider when choosing which way to go, like the time commitment and cost. Or perhaps you’re having trouble deciding which format will better help your personal and business growth.
To help you make an educated decision, we’ve rounded up a few points that compare digital courses and one-on-one coaching. And I’ve also outlined the pros and cons of each method.
So let’s see the difference between a “one-to-one” and “one-to-many” business model first. Ready? Go!
It’s no longer news that the e-learning space will be hitting almost $50 billion come 2026, and that’s a 15% increase compared with the $14.23 billion the e-learning market had in 2017.
One great advantage of digital courses is that it serves you and your clients. Here you have time freedom, money freedom, and focus freedom. It also allows you to do what you love within your business, and it's an opportunity to get more revenue. For your clients, it allows them access to your knowledge and gives them the opportunity to glean from your wealth of experience.
A digital course gives you a much larger reach and the ability to make an impact. You can also offer just a digital course or multiple digital courses.
Another great thing about digital courses is that as a business owner, you can create a community of people who do your digital courses; this enables people to connect with others, build relationships, and be inspired by their colleagues.
A digital course opens up opportunities for people who don’t have the time or resources for one-on-one coaching. It allows them to learn at their own pace, and it gives your audience complete control over when, where, and how much time they spend studying.
But the sad part is there’s a limit to the amount of money you generate as a business owner.
The most significant difference between one-on-one coaching and digital courses is that you get to mentor and give attention to your audience in a personal way. Your audience can ask questions, discuss problems and issues, and have time to learn from your experience truly. In a digital course, however, you’re not as likely to have that opportunity.
It makes you selective and allows you to charge more. One-on-one coaching is more personalized and makes it more exclusive. For this, you’re trading time, and your clients need your utmost attention. Your students have direct exclusive access to you and your one-on-one time becomes a premium.
One-on-one coaching requires a high level of commitment from the coach and student. The coach will be available for any questions or concerns throughout the course, but students don't have that luxury in an online course — they're on their own.
Also, with an online course, there are no deadlines or deadlines that need to be met for someone to pass the class — if they miss a few days here and there during the week or two weeks before exams start, then it's not a big deal because it won't affect your grade too much. However, for students to pass your one-on-one training session successfully, they'll need more than just a good amount of studying time ahead of the assessment date — they'll also need some good practice under their belt!
You need to avoid burnout in this phase as a business owner because your attention will be greatly demanded, and you must manage your time and energy well.
Ways To Structure A Digital Course Plus Coaching For Your Business
Have a digital course, and when people sign up, they get a free consultation/session with you.
Offer a digital course alongside one-on-one coaching where you charge more for the individual coaching, but you bring them through the same road map you provide in your digital course.
Offer one on one coaching after your clients go through your digital course: Here, you can have a waitlist to walk through your digital course, and then they can dive into one on one coaching afterward. This is helpful for them to get a solid foundation and sort out the basics before going to the advanced sections you can discuss in your one-on-one coaching.
You can create one-on-one coaching for one area and a digital course for another. For example, as a weight loss coach and you teach your style of a healthy lifestyle in your digital course, but some people ask you where to get some healthy meals and menu so you can offer one-on-one coaching for these persons.
One-on-One Coaching or Digital Courses?
SELF-ASSESSMENT QUESTIONS TO ASK YOURSELF
Here are the questions to consider:
Do you have a skill set that could be turned into a digital course?
You may not have all the resources you need, but if you have a skill that can be utilized in a digital format, it just makes sense to offer it as a digital course. You don't need special equipment or software to create and deliver a digital course. It's as simple as using your phone/computer and internet connection.
Do you have clear roadmaps or steps that can be taught?
If you are sure that what you teach has steps or a roadmap of some sort then it may be better to create a digital course because in this case the student is more likely to follow along with the instructor and learn from actions rather than words. You can also split some areas into one-on-one coaching too.
Can your knowledge be taught via video or audio?
If you've ever taken a class or had a coach, then you know that it's possible to learn information in a series of lectures or videos. This is exactly what you'll get with either a digital course or one-on-one coaching.
I always encourage business owners to be flexible in this area. But in the end it comes down to your own personal preference.
Do you enjoy one-on-one coaching or digital course?
Do you derive joy in giving your full attention to one student at a time, then a one-on-one coaching cold be a great start. But if what you know can be taught to more than one person at a time, you can hop on a digital course.
WHAT’S YOUR TAKE?
As you can see, both one-on-one coaching and digital courses are great ways to hone your skills, share your expertise and build a solid relationship with your audience. But you should also be aware that both of these methods still have their own quirks, even if they do have a lot in common. What that means is that neither should be viewed as being inherently “better” than the other.
I hope this article has helped you make an informed decision on whether one-on-one coaching or a Digital Course is best for your needs. If you're interested in seeing what I have available, click here to check out my site. I would also love to hear your thoughts, questions and feedback.