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Kajabi vs. Teachable: Which is the best course platform?

Using a course platform to create and sell your online courses has never been easier. Course creation platform is essential to your digital marketing strategy as an online course creator. They allow you to reach out to a huge audience, share your knowledge and make money.

There are plenty of platforms that cater to different audience types. However, these platforms provide a wide range of features and allow you to build an income stream by creating and selling courses that help improve your skill sets. To help you make the right decision, we decided to compare the two most popular course platforms out there: Kajabi vs. Teachable.

But which one is better? Kajabi or Teachable? We've got you covered. Continue reading this article to discover which is best suited for your business needs.


Kajabi is an all-in-one online course platform that allows users to develop, promote, and distribute their online courses and receive payment for customized classes without navigating between separate programs.

Online course sellers may streamline and grow their businesses with the help of entirely automated marketing campaigns and sales funnels. Additionally, Kajabi offers integrated analytics tools so users may monitor their development.

Kajabi emphasizes marketing heavily and also offers a ton of tools for building courses from the foundation. Every Kajabi package comes with a course creation tool that enables you to take courses, videos, and other kinds of digital learning content.

Kajabi provides webinar funnels called Blueprints, lead-generating tools, and product launch tools to help your course-selling business become even more effective. Your marketing campaigns become more efficient when they are automated.


Over 83,000 teachers and over 23 million students worldwide utilize and trust Teachable, one of the most widely used platforms for creating online courses.

Even a total newbie can easily use the platform, and it gives you all the tools you need to quickly design and sell courses that look amazing and are straightforward for your students to utilize. With just a few clicks, you can set up everything and have access to all the tools you need to promote and sell your courses globally.

Teachable doesn't require coding expertise, but if you are more tech-savvy, you can easily access the code to make your sophisticated adjustments.


It will be challenging to create online courses if the platform for online courses has a complicated user interface. Fortunately, Teachable and Kajabi make it easy for even a rookie course builder.

With both platforms, you may make a digital product out of any content you've produced, including audio, video, digital workbooks, and more.

Both platforms allow you to classify lessons when creating the actual course structure. Your students can easily follow along and learn from your course because it looks to them like an online curriculum.

For online courses, Kajabi and Teachable both offer limitless video hosting. Additionally, they both offer video hosting services.

You can get comprehensive and segmented data about the growth of your students in Kajabi and Teachable. Additionally, they both provide standard assistance options, including email inquiries and support centers.


Online Course Creation

Making online classes ought to be simple. Kajabi and Teachable have powerful options for creating courses, but Teachable is significantly more user-friendly.

Teachable offers a simple user interface with quick access to all options and functions via the left menu. Sub-items under each item in the left sidebar provide access to additional functions. Beginners will like how easy and plain the navigation is.

With Teachable, you can start an online course right from the admin section of the dashboard.

The procedure is simple to use, and you may include important information like the course title, subtitles (if applicable), course author, an author introduction, and more.

Both platforms allow you to classify lessons when creating the actual course structure. Your students can easily follow along and learn from your course because it looks to them like an online curriculum.

One distinction: Kajabi enables you to build subcategories that are nested within categories. Teachable disagrees.

Subcategories aid in the organization of substantial amounts of content, especially in terms of aesthetics. A course curriculum with too much material can drag on and seem burdensome to your learners. ‍

Kajabi is your option if you have extensive course content and desire a higher level of organization. Either platform should work if your course has a straightforward structure.

Sales and Marketing Tools

Teachable and Kajabi both provide a selection of marketing tools.

You may leverage Teachable's various sales pages and A/B testing for any online course. Additionally, CTA buttons can be included anywhere on your course pages. On the thank you page, there are also opportunities for upselling.

Teachable also offers fundamental email marketing features that you may use to send emails to lists of segmented users. The email marketing tools will also let you manage automated email notifications.

Kajabi offers extensive upselling and email marketing capabilities. The program gives you complete autonomy over your email marketing campaigns.

You can automate email broadcasts and sequences, doing away with the requirement for third-party email marketing tools like Mailchimp, ActiveCampaign, etc. Incorporating prompts into emails and opt-in forms is also possible with Kajabi.

Kajabi also provides a tool for simply building sales pipelines. You may utilize a variety of predefined blueprints (templates) to instantly construct things like landing sites, email marketing campaigns, webinars, and more. Additionally, you may use the page builder to instantly alter the pages that Kajabi generates, such as landing sites, sales pages, etc.

You may use Kajabi's landing page builder to construct individual landing pages to sell online courses or generate leads rather than whole sales funnels. There are more than 20 editable landing page templates.

Kajabi provides incredibly powerful marketing tools. Teachable does not provide opt-in forms, landing pages, or sales funnels.

Customer Support

Regarding customer support, Teachable and Kajabi's live chat function is the key distinction. Kajabi offers live chat assistance around-the-clock, whereas Teachable only does it from Monday through Friday, 10AM to 5PM EST.

There is nothing better than having access to chat help around-the-clock, particularly if you're in the middle of a course launch or are in a different time zone than the customer service team.

Teachable only offers its live chat service on some of its pricing tiers, while on others, you must rely on email assistance, which can occasionally be very slow.

Both platforms include an extensive knowledge base where you can find a how-to article or video for practically every feature on the platforms if you don't like to contact customer service for everything and prefer learning things on your own.

Both systems make significant investments in client training. You can discover many pieces of training to assist you with course production and marketing, for instance, at TeachableU and Kajabi University, respectively, both of which are offered by Kajabi and Teachable.

They occasionally hold other live events in addition to their weekly webinars, which are quite beneficial.

Another aspect of Kajabi and Teachable's customer service and training that I appreciate is their user communities, where you can connect with other online course makers, ask questions, and receive comments and/or guidance on almost anything connected to online learning.

Kajabi Strengths & Weaknesses? Kajabi Strengths

  1. You can design attractive emails and automated campaigns with Kajabi's installed email marketing feature without using other software.

  2. With Kajabi's page builder, you can create a landing page and sales funnels (sales pages) for your business.

  3. To enable you to deliver more specialized email campaigns, you can add tags to your leads and customers as well as write notes on the profiles of your customers.

  4. You can design online courses that include exams and quizzes to grade your learners after each one.

  5. Make a membership website that allows for content drip-feeding.

  6. Using the vast template collection, you can quickly and easily build your websites, pages, and marketing funnels and then tweak them to reflect your branding properly.

  7. You don’t have to pay a transaction fee when someone purchases your course or product.

Kajabi Weaknesses

  1. This choice is more expensive when compared to Teachable.

  2. The Basic plan does not allow you to sell through affiliates, so if this is a need for you, you should immediately purchase the Growth plan.

Teachable Strengths & Weaknesses? Teachable Strengths

  1. You can create certificates of course completion natively.

  2. Tools for reporting and data analytics are numerous.

  3. Offers choices for ensuring course compliance.

  4. KPIs are used to measure things like revenue and student engagement.

  5. PCI compliance is guaranteed, and payments can be accepted in over 130 different currencies.

  6. Both the creation and utilization of online courses are simple.

Teachable Weaknesses

  1. Teachable doesn't offer any of its email marketing platforms or advertising solutions. and marketing tools

  2. Teachable takes a certain percentage from your courses, so you need to take note of this.

Conclusion: Kajabi vs. Teachable: Which One Is Better?

Kajabi outperforms Teachable in terms of automation, email marketing, course page creation, and sales pipelines. Teachable is an excellent option for people who are just getting started, and it also performs better for individuals who have previously mastered other areas of their business, such as marketing and automation.

Ultimately, what matters most when deciding between Teachable and Kajabi is how sophisticated you want your online courses to be and how much money you have to spend.

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