When creating a new course online, creators have a lot to think about. Who their ideal target audience is, how to get the word out about the course, and what the curriculum will look like. Because there’s so much to think about, sometimes creators make mistakes. Before you begin creating it's important to think through the entire process and learn helpful tips about what to do and avoid. In this blog, we will detail the three most common mistakes that new course creators make, and why they don’t lend themselves to success.
1. Creators Launch Too Quickly
Launching your course too quickly doesn’t leave course creators with enough time to plan out their marketing. You need to open your audience up to the idea that they need your course, and that it offers something of value. Before one launch they need to identify the ideal consumer of their information, then one needs to find them and create advertising tactics that allow the audience to find the material. Once they’ve begun teaching their online course, creators also won’t take enough time to warm up the audience for their teaching materials. It can be jarring for an audience to jump directly into the course material without an overview of the course's impact and meaning in the larger picture.
2. Getting Bogged Down In the Details
Creators sometimes get lost in the details, as opposed to focusing on the material. Of course, it’s important to consider what your computer background is and which mic will best allow your students to hear you, but that should never come at the cost of the information you plan to teach. Content is king, and that should always stay at the forefront of a creator's mind.
3. Not Understanding That Consistency Is Key
When marketing to your consumer base, you have to be consistent. If one only ever emails their list of potential consumers or does a social media blast, when they are selling something, many people will unsubscribe and unfollow. Course creators need to bring valuable information and resources related to their expertise at least once a week. This helps the audience know and understand the brand and style in which information is given. And when the course is ready, your email list will be happy to take the class because they trust the source.
If you’re overwhelmed at the idea of course creating on your own, a virtual assistant might be a valuable asset. They can help create a consistent social media presence, as well as draft emails that are in line with your central focus and help with the details on your course. That way, course creators can focus on what’s truly important, teaching the information in a way that is concise and easily digestible.